HarperCollins Publishers has launched a year-long giving campaign designed to highlight literacy and commemorate its 200th anniversary, Publishers Weekly reports.

#WhyIRead, located at www.hc.com/200, features authors from around the world—including Michael Chabon, Neil Gaiman, and others—discussing their relationship with reading and writing on HarperCollins’s website. It also invites readers to share their favorite books and top reasons for reading using the hashtags #WhyIRead and #hc200. HarperCollins is also donating $200,000 to literacy-related charities, including First Book, National Coalition Against Censorship, Room to Read, United Through Reading, and We Need Diverse Books.

“HarperCollins has had a long, storied history supporting authors and the printed word, and we’ve been passionate about supporting literacy and education since the company was founded in 1817,” HarperCollins president and CEO Brian Murray said in a statement. “The positive impact on literacy rates during the past two centuries alongside HarperCollins’ innovations and growth lets us know it’s a more-than-worthy cause to continue to support.”

HarperCollins has also partnered with First Book to launch the #WhyIRead sweepstakes (to run from May 1 through June 7, 2017), which offers the opportunity for readers to win an iPad Mini loaded with a collection of over sixty HarperCollins ebooks. Grand Prize winners also get to recommend a First Book-eligible school or program to receive a donation of 1,000 books.

Image Credit: HarperCollins Publishers.